International colour-emotion association survey
Which emotions do you associate with colours?
We often use colours and colour names to communicate about emotions (e.g. “I feel blue”). Our colour research team at the University of Lausanne is doing a large multi-national study on colour-emotion association. Do people agree and to what extent does our cultural background determine how we give emotional meaning to colour words?
Ready to participate? Click here and select your native language.
Want to access data? Click here and cite this article.
Colour selection tool
what colour do you have in mind?
Sometimes, we would like to find a colour that cannot be captured by words. Our colour research team together with Prof. C. Alejandro Parraga at the Autonomous University of Barcelona have developed an online colour selection tool that helps to find the best match. This intuitive user-friendly tool allows you to quickly visualise any colour that you can imagine and produce on screen.
Check it out here.
Limited colour vision & blindness
Do colours convey affective meaning of what we see?
We investigate the importance of visual experience in two lines of research, by studying i) colour-blind individuals and ii) blind individuals. While colour-blind individuals have a limited ability to see the full colour range, most frequently limited in the red-green range, blind individuals cannot see any colours at all. Those who became blind later in life had experienced colours and potentially can mentally imagine them, while those who are blind from birth can only think about colours in abstract terms. In collaboration with Hilfsgemeinschaft, we investigate how this limited colour range affects how we interpret our environment and its affective meaning.
Involving local communities in colour research
An evidence-based approach to understand colour and well-being in different populations
We like moving our laboratory outside academic walls to engage with different communities. We foster evidence-based knowledge tailored to specific life situations or age groups (older people, inpatients, families, children in day-care or schools, prisoners, etc.). This project aims to boost awareness in the general public and offer a scientific angle in understanding the potential impact of our emotions, beliefs and preferences on everyday colour decisions. Testing different populations helps us to further validate our research findings and discover the effects of age and community, culture, or environment on how we think and feel about colour.
Colour in art
Does colour influence how we perceive art?
Visual artists and the living arts use colour in their creations such as in paintings or on clothes. The artist likely aims for a display that is closest or matches the desired experience. Colour is likely one ingredient that supports the artist to this aim. In this line of research, we are investigating what emotions people perceive in art, and to what extent colour contributes to this experience.
Matching colour to internal states and traits
Can colour choices tell who you are and what you feel?
Popular media suggests that colour choices reflect one’s feelings or personality. For example, red colour is assumed to represent a colour of activity and anger, thus it must appeal to energetic people. We are collecting evidence allowing us to empirically test such claims by using various types of affect assessment methods (self-report, emotion induction) and personality assessment methods as well as different colour measurement techniques (e.g. colour selection tool).